Helping brands unlock the full power of sport.
Sport has always been one of the fastest ways to build awareness, trust, and cultural relevance.
At Onside, we connect brands with athletes who move culture - unlocking authentic influence and real audience impact.
What we do.
We work with athletes to shape their personal brand, showing the person behind the performance.
By bringing forward their passions, values, and lifestyle, we make them aspirational and relatable - and crucially, easier for brands to connect with in authentic ways.
This is the unlock that brands have been missing.
The Power of sport.
Sport has always been one of the most powerful ways for brands to build awareness, trust, and cultural relevance.
It unites audiences with unmatched loyalty and passion, creating connections few other platforms can.
Yet, much of this influence still goes untapped.
THE MISSED OPPORTUNITY.
Millions of fans already follow athletes with large, loyal audiences.
But these players rarely feature in campaigns - not because they lack influence, but because their profiles aren’t built in a way that makes it easy for brands to work with them.
The result? Brands miss out on access to trusted, underused audiences that could drive real growth.
WHERE ONSIDE COMES IN.
Onside exists to close that gap.
We work with athletes to build stronger, more authentic profiles - making them brand-ready and easy to collaborate with.
This helps them secure meaningful partnerships, new income opportunities, and a stronger foundation for life beyond sport.
And for brands, that means instant access to credible ambassadors and audiences that are already engaged, but rarely activated.
What This Means for Your Brand.
ACCESS TO FRESH, HIGHLY ENGAGED COMMUNITIES.
AUTHENTICITY THAT BUILDS TRUST AND CREDIBILITY.
IMPACT THAT TURNS VISIBILITY INTO LONG-TERM VALUE.
Contact Us.
Whether you’re a brand looking for authentic partnerships or an athlete wanting to build your profile, we’d love to hear from you.
Please fill out the following form and let’s see what we can build together.